It’s coming up to that time of year where Mum and Dad and the kids head down the coast to enjoy the warm weather (in Australia anyway) and a much deserved break.
Near where I live, the camping grounds by the beach fill with 1000’s of holiday markers, it’s an annual pilgrimage for some families and it brings with it millions of dollars for local businesses.
Not all the “great places to keep the kids entertained” are obvious from the comfort of a holiday makers deck chair however. But what do people do on their holidays? Take photos of little Jonny learning to swim with their mobile phone and share them with their friends on Facebook.
And that’s when us marketers have the opportunity to show them our message, in their Facebook News Feed on their mobile device. Because whilst mum and dad holiday maker are posting to Facebook, they’re also seeing what their friends are up to whilst on holidays.
How to target holiday makers in Facebook Ads
From Facebook Power Editor, you can target people who are traveling within a certain distance of your business.
Combine this with targeting, say, Parents with children aged 8 to 12 who are using a mobile device and you’ve got yourself a highly targeted audience.
