How to Target 100’s of Specific Businesses With Facebook Ads

Targeting people who work for a specific employer via Facebook Ads is a powerful tool for B2B marketers.

There’s a couple of ways to use this targeting option:

1. As a retargeting method to get in front of people who work for your existing client.
   Chances are the email addresses you have for your clients’ are useless for normal Custom Audience retargeting, because no one uses a work email to sign up to Facebook. You could gather all the business names from your CRM and plug them into the Employers field in Facebook’s Audience targeting.
2. Target businesses you want to do business with
   For example, you might want to court last year’s BRW Fast 100 list of companies.  You could plug these into the Employer list and kick off a kick ass campaign to get you noticed and get their people calling your people.

But who wants to sit there plugging in 100’s of business names, one, business, name, at, a, time. No one.

I know, you could get your VA to do it… but that would be torture.

Here’s how you can import a list of hundreds, if not thousands, of business names into Facebook Ads manager using the Power Editor.