All Posts By

Luke Moulton

How to provide Partner Access to your Facebook Ads Account

By | FAQs | No Comments

So we can assist you in running your Facebook ads, we need “advertiser” access to two areas:

  1. Your Facebook Page
  2. Your Facebook Ads account (this is where your ad’s payment method is setup)

Here’s how to provide “Partner Access” to your Facebook Ads Account – assuming you have a Business account already setup.

  1. Go to
  2. If you’re asked to click on a Business profile, click the appropriate on.
  3. Click on the Business Settings button
    Facebook Business Manager Setting
  4. Click on the “Ad Accounts” menu item on the left
    Assign Partner
  5. Select your add account. If it’s not there, you will need to add it (see the blue “Add” button). If you’ve done a paid ad campaign before you will have an account somewhere. Your ad account number will on any invoice Facebook has sent you for previous ads.
  6. Click “Assign Partner”
  7. Click on the link that says “Connect your ad account using your partner’s business ID instead.”
    Business ID Settings
  8. From the Role drop-down, select “Ad Account Advertiser”
    Ad Plankton Parnter ID
  9. Enter in our Business ID: 1011796842186827 and click “Connect”

Phew! I know it’s a lot of hoops to jump through, so if you do have any problems we can do a Google Hangout and guide you through it.

Sharing from your personal timeline to your Facebook Page

By | Facebook | No Comments

Once you’ve converted your Facebook Page account to Business Manager, you may find sharing from your personal timeline to your Page is an issue.

Try this:

  1. Find a post you want to share and click Share, then Share… for more options.
    Facebook Timeline Sharing
  2. Choose Share to a Page you manage:
    Share to Page you Manage
  3. Add a comment, and choose you you’re posting as and even Tag someone if you like:
    Voila! You’ve just re-posted from your timeline to your business page.

How to Give Plankton Digital Access to your Google Analytics

By | FAQs | No Comments

If you need help you with your online marketing project, the best to start is with a review of your Google Analytics. If we’ve asked you to add us, here’s how:

  1. Login to your Google Analytics account
  2. Click on Admin then User Management, making sure you have the correct Account and Property selected.
    Google Analytics User Access
  3. Add my Gmail Account, into the “Add permissions for” field, then select the Edit option. Click Add and you’re done.
    Add my email address to Analytics
Facebook Cost Per Conversion Report

The REAL Facebook Ads Cost Per Conversion Report

By | E-commerce, Facebook | No Comments

If you’re using Facebook Ads to generate leads or sales, then I’m tipping you keep a close eye on your cost per conversion. And if you’re running Conversion Optimised campaigns, it’s pretty easy to keep a handle on your cost per conversion.

By default, you’ll see reports like these in Facebook Ads Manager:

Facebook Ads cost per conversion report

Typical Facebook Ads cost per conversion report

In the example I’m using above I’m tracking purchases in a Conversion Optimised campaign so one would assume that we’re seeing direct conversions from our ads.

But what many Facebook advertisers don’t realise is that Facebook tracks view through conversions by default.

So ever if someone sees your ad, doesn’t click on it but, for example, clicks on an email you send or an AdWords ad, they still record a conversion.

If you want to see direct click through conversions, there’s a report for that…

If you want to see direct click through conversions, from Facebook Ads manager, click on the Columns drop down menu and click Customise Columns.

Facebook Ads Report Customise Dropdown

Select the Attribution Window of your choice. For e-commerce campaigns, I like to see how many conversions I’ve had within 24 hours of clicking, so I usually look at “After Clicking Ads – 1 day”.

Facebook Ads attribution window

Now you can see how cost per conversion differs:

cost per conversion facebook ads

As you can see, cost per conversion is more than doubled when we look at the 1 day click attribution window.

If you’re doing email marketing campaigns, and using Custom Audiences to promote you Facebook ads to the same list, you will see a significant difference between the default Cost Per Purchase and the 1 day click through conversion.


Synchronize Facebook Leads with InfusionSoft

Synchonizing Facebook Leads with InfusionSoft

By | Facebook | No Comments

Adding your Facebook Lead Ad leads into InfusionSoft can now be done easily (and affordably) with a app we’ve created called

While Lead Ads have been an awesome new ad format, many have expressed frustration over integrating it with CRM systems such as InfusionSoft.

With LeadSync you can add new leads automatically to InfusionSoft and add custom tags. This 2 minute video will show you how:

There are of course other options available such as DriftRock, for example, but they can be pricey options for smaller businesses.

Also, with LeadSync you can can send email notifications as well as synchronize with MailChimp if you need to.

Sign up to a free account and give it a try at



How to Build a B2B Sales Funnel with Facebook Ads

How to Build a B2B Sales Funnel with Facebook Lead Ads

By | Facebook | No Comments

Facebook lead ads can be an amazing tool for helping marketers fill the top of their sales funnel. I’ve noticed B2B marketers, in particular, tend to shy away from Facebook as an advertising medium because they don’t think people hang out there to do business, and to a degree, they’re correct.

However, business people are people too you know (I’ve checked, they really are), and many of them are using Facebook, which gives you the opportunity to get in front of them with Facebook Ads.

Read More

Facebook Lead Ads – Getting Email Notifications

By | Facebook | No Comments

Lead Ads launched back in October 2015, and people have been gradually exploring the possibilities of this powerful ad format. However, the main problem with this new format is that you don’t get Facebook Lead Ads email notifications when a new lead gets added via your form.

I’ll explain more below, but if you’re already using Facebook Lead Ads, and want to cut to the chase, then check out the You can get unlimited email and Slack notifications.

What Makes Lead Ads Awesome?

Essentially, they make generating leads from mobile devices much much easier than the more traditional landing page method.

When people click on a Facebook Lead Ad from a mobile device they stay within the Facebook App interface.

This mean there’s much faster loading time than if you sent them to a landing page. What’s even better is that Facebook pre-fills a lot of the form data based on what people already have in their profile. So you might expect First/Last Name, email address and even phone fields to be pre-filled. This means people don’t have to type that data in using a tiny keypad and massive error prone fingers.

Here’s how it works from a user experience perspective:

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